Privacy policy

Privacy Policy

This privacy policy outlines the processing of personal data of users of LUZGURU (hereinafter, “the website”). The responsible party for this processing is Álvaro Pecino Martínez. For any inquiries about this policy or the processing of your personal data, you can contact us at:

  • Email: rgpd@luzguru.com
  • Postal Address: C/ La Albacora 54, Algeciras, Cádiz, 11207, Spain

1. Personal Data We Collect

We collect and process the following personal data from users:

  • Identification data: name, surname, email address, postal address, phone number.
  • Payment data: credit card details, billing address, and payment details.
  • Browsing data: information related to the device, browser, IP address, and activity on the website.
  • Marketing data (if the user has consented): interests, viewed and preferred products.

2. Purposes and Legal Bases for Data Processing

We process personal data for the following purposes and legal bases:

Purpose Legal Basis
Order management and shipping Execution of a contract
Customer service and communication Execution of a contract
Advertising and direct marketing User’s explicit consent
Personalization of the website experience User’s explicit consent
Fraud detection and prevention Legitimate interests and, where applicable, legal compliance
Compliance with legal obligations Legal obligations (fiscal, commercial, etc.)

3. International Data Transfers

For certain services, we work with providers located outside the European Economic Area (EEA), particularly Shopify, operating in Canada and the United States. These transfers are carried out based on appropriate safeguards such as European Commission-approved Standard Contractual Clauses. You can request more information about these safeguards through our contact details.

4. User Rights

In accordance with the GDPR and the LOPDGDD, you have the right to:

  • Access: Know the personal data we process about you.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure (Right to be Forgotten): Request deletion of your data when it is no longer necessary.
  • Restriction of processing: Temporarily restrict the use of your data in certain situations.
  • Data portability: Receive your data in a structured, commonly used format.
  • Objection: Object to the processing of your data based on our legitimate interests.
  • Withdraw consent: At any time, without affecting the lawfulness of processing based on consent prior to withdrawal.
  • File a complaint: With the Spanish Data Protection Agency (AEPD) if you believe your rights have been violated.

To exercise your rights, you can contact us using the details provided at the beginning of this policy.

5. Data Retention

We will retain personal data only for as long as necessary to fulfill the purposes described or comply with applicable regulations. This includes:

  • Purchase data: Up to 5 years from the transaction to comply with legal obligations.
  • Marketing data: As long as the user has not withdrawn their consent.
  • Browsing data: Up to 2 years for statistical and website improvement purposes.

6. Use of Cookies and Tracking Technologies

We use our own and third-party cookies on our website to improve the user experience and provide personalized content. Upon accessing our website, users can manage their cookie preferences and choose to enable or disable non-essential cookies.

Cookie Type Description
Necessary cookies Essential for the functioning of the website and cannot be disabled.
Functionality cookies Allow preferences to be remembered and personalize the user experience.
Analytics cookies Collect anonymous information about website usage to improve performance.
Marketing and advertising cookies Used to display relevant ads based on your interests and for remarketing.

You can manage your preferences or disable cookies from your browser. For more information, review our Cookie Policy.

7. Targeted Advertising and Remarketing

We may use browsing data and cookies to show personalized ads on platforms such as Google, Facebook, and Bing. Users can manage these ad options through the respective platforms:

8. Processing of Data from Minors

Our website is not directed at children under 16 years old, and we do not knowingly collect information from minors. If we become aware of processing personal data of a minor without consent, we will delete it from our systems. If you are a parent or guardian and have concerns about your child's data, please contact us at the provided email address.

9. Changes to the Privacy Policy

We may update this policy to reflect changes in our procedures or applicable laws. We will notify you of any significant changes before they take effect and encourage you to review this policy periodically.

This privacy policy was last updated on 01-01-2025.

Last updated: 01-01-2025

This Cookie Policy explains what cookies are, the types of cookies we use on www.luzguru.com (hereinafter, “the Site”), and how users can manage them according to their preferences.